👋 I’m Alex. I've spent over a decade in the design industry with the last 8+ years focusing on UI, UX and Product Design. Have a look around, or say hi!

I’m Alex, a Lead Product Designer with over a decade of experience across design, including 8+ years specialising in product design, UX and UI.

I nerd out on systematic design, complex user challenges and building scalable design systems. I love bridging strategy with hands-on execution to deliver impactful, user-centred solutions that bring delight and joy to those who use them.

Over the years, I’ve worked with some brilliant brands, and for the past 8 or so, I’ve focused my energy in-house, bringing my expertise to internal teams, experimenting, and helping shape meaningful digital products from the ground up. It’s been incredibly rewarding (and occasionally, delightfully messy).

In my spare time, I enjoy taking the odd photo and being a pasta-nerd under the pseudonym The Good Room. 🍝

I am always looking to partner with good people and contribute to interesting projects (or debate about the ultimate pasta shape…. it's rigatoni in case you were wondering).